Kickstart 2025 by elevating your personal brand and expanding your professional network. Led by Lee Asplund, former Chair of WIB-San Francisco Bay Area and a leading expert in personal branding, this session offers proven strategies honed through years of experience in guiding professionals to supercharge their careers. Lee will share her insights on how to define your unique value proposition, maintain a powerful and consistent online presence, and engage authentically with your audience.

Key takeaways include:

• Brand Building Mastery: Learn effective strategies to build and refine your personal brand
• Networking Skills: Discover new ways to connect with industry leaders and peers
• Digital Presence Optimization: Gain tips on enhancing your online profiles for maximum impact

Join us and start the new year with a fresh approach to personal branding and networking!

This event will be recorded and available in the member's library.

Program

5:00 p.m. – 5:30 p.m.  Check-in and networking
5:30 p.m. – 7:00 p.m.  Presentation
7:00 p.m. – 8:00 p.m.  QA and networking in breakout rooms
 

Speaker Bio

Lee Asplund

Lee Asplund is a seasoned professional with extensive expertise in bioprocess, instrumentation, Process Analytical Technology (PAT), digitalization, and data management. Her career highlights include delivering innovative solutions that enhance efficiency and productivity in the pharmaceutical and biopharmaceutical industries. With a background of collaborating with industry leaders like ThermoMicroscopes, Biotage, MMR Technologies, the Hamilton Company, and MilliporeSigma, Lee excels in bioprocess optimization, advanced instrumentation, PAT applications, and data management strategies. Her tailored approach meets diverse client needs, from research and development to advanced surface science. Lee is currently the Digital Marketing Manager at Pharmaron and serves as a Strategic Marketing and Growth Consultant for small biopharma, compliance, and sustainability businesses and startups. She served as the San Francisco Women In Bio Chapter Chair and led the Programming Committee from 2020 through the end of 2024, empowering women through mentorship and community development.

Pricing Information

Registration by January 16

• Members/Guests: Free
• Non-Members*: $10

Registration after January 16

• Members/Guests: $5
• Non-Members*: $15

*Not a Member? Click here to learn about the benefits of a WIB Membership — access to our video library, mentorship groups, and more. 

Please read WIB's Code of Conduct and Refund Policy.

Note: The Zoom meeting link will be sent along with a confirmation email after registration has been completed.